Educator Information - Ethan Taylor

     Results-oriented Performance Marketing Specialist with over 8 years of experience in optimizing digital marketing campaigns, managing advertising budgets, and driving measurable results across various digital channels. Skilled in analyzing performance data, optimizing ad spend, and improving customer acquisition costs (CAC).

   Proficient in leveraging a diverse set of advertising channels (PPC, display ads, social media, SEO, affiliate marketing) to increase brand visibility, drive conversions, and maximize ROI. Adept at working with cross-functional teams to align marketing objectives with business goals, ensuring efficient budget allocation and continuous campaign improvement. I also offer online courses to help professionals master performance marketing strategies, data-driven decision-making, and multichannel campaign management.

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Core Competencies

• Digital Advertising Campaigns (PPC, Display, Social Ads)

• Budget Allocation & Campaign Optimization

• Data Analysis & Performance Reporting

• Conversion Rate Optimization (CRO)

• Multi-Channel Marketing Strategy

• Audience Segmentation & Targeting

• A/B Testing and Landing Page Optimization

• ROI Analysis and Performance Metrics

• Online Course Creation & Instruction

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Instructor and Online Course Creator

   Create and teach online courses that empower marketing professionals and businesses to optimize their performance marketing efforts and achieve better campaign results.

• Offer practical lessons on how to distribute marketing budgets across different channels, measure ROI, and continuously optimize campaigns for performance.

• Teach students the fundamentals of multichannel marketing, including strategies for running PPC, social media, display, and affiliate campaigns.

• Provide in-depth training on using data analysis tools to evaluate campaign performance, identify trends, and adjust strategies to improve results.

• Help learners understand how to run A/B tests, optimize landing pages, and refine customer segmentation to increase conversions and reduce costs.

• Provide real-world case studies and examples to demonstrate successful performance marketing strategies and outcomes.

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Online Courses and Teaching

• Course 1: Mastering Performance Marketing – Learn how to manage and optimize performance marketing campaigns across Google Ads, Facebook, and other channels to drive conversions and maximize ROI.

• Course 2: Data-Driven Decision Making for Performance Marketing – Gain the skills to analyze campaign data, identify key trends, and optimize performance for better results.

• Course 3: Budgeting for Performance Marketing – Learn how to effectively allocate and manage marketing budgets across various digital channels to maximize efficiency and achieve business goals.

• Course 4: Conversion Rate Optimization (CRO) for Digital Ads – Learn how to improve landing page conversion rates and optimize ads to reduce costs and boost performance.

• Course 5: Multichannel Performance Marketing Strategy – Master the art of running integrated campaigns across multiple channels, from PPC to display ads and affiliate marketing.

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